Skip to content
Football

Keane and Richards go Victorian for Sky Bet campaign

Roy Keane and Micah Richards have dressed as Victorian gentlemen for a new Sky Bet campaign, with teaser footage dropping ahead of the Premier League's August 21 opener.

Keane and Richards go Victorian for Sky Bet campaignNone

Roy Keane and Micah Richards have dressed up as Victorian gentlemen for a new Sky Bet promotional campaign launching ahead of the new football season.

Teaser footage shared by Sky Bet shows the former Manchester United captain and Manchester City star walking through the stands of a football ground in period suits, waistcoats and classic hats, each carrying a coffee. A second image shows the pair in a car park in a more casual setting, with Keane hatless and the two using an old-fashioned football.

The campaign is set to launch on August 7. The Football League gets underway the following weekend with the Carabao Cup, before Premier League action begins on August 21 when Arsenal face Coventry.

Related

Leave a comment

Your email address will not be published. Required fields are marked *