Reebok bets on NBA, signs Shaq and Allen Iverson as leaders

Reebok decided to bet big on the world of basketball. shaquille o’neal To be at the forefront of this mission. Shaq was named the company’s first president of basketball, but he’s not alone in this adventure. Allen Iverson He was also employed by the company, in his case as vice president of basketball operations.

“We are excited to expand our partnership with Shaquille with this historic appointment,” said Reebok CEO Todd Krinsky. “His deep history with Reebok, combined with the reigning influence he has had on the game, makes him the best person to take the helm and guide our brand back to its rightful place and dominance in the basketball world. No one is better.”

O’Neal, perhaps the most recognizable face of Reebok during its NBA days, will lead the company’s basketball strategy, which includes building partnerships with athletes and teams to expand the brand. Iverson will be responsible for player recruitment, grassroots and community initiatives, and athlete activation including the Iverson Classic.

In this way, Reebok hopes to end the virtual monopoly held by Nike and Jordan in the world of basketball shoes.

“This appointment means everything to me. It’s a reminder of where I’ve come from and what we’ve built. Shaquille O’Neal is committed to making an impact and restoring the brand to its rightful place in the basketball world. I have a desire to do so.”