Andalusia works with Lakers to promote as tourist destination

Andalusia I’m getting a promotion this Christmas NBA It is displayed not only in the New York Knicks pavilion, but also during games of other American professional basketball teams such as the Los Angeles Lakers, Chicago Bulls, and Brooklyn Nets.

The Ministry of Tourism, Culture and Sports reported in a statement: Promote Andalusia’s offer as a destination for travelers from the US market in a series of NBA games following an agreement with the aforementioned team.

Activities within the framework of the American Basketball League, which will be held during the Christmas season, also include collaboration with this group madison square gardenowner of the New York Knicks team and audiovisual platform MSG Networks.

Arturo Bernal, Minister of Tourism, Culture and Sport, stressed that the Council remains “focused on promoting” the Andalusian destination. “In strategic markets like the United States,” The publishing company plans to end the year with “an increase in visitor numbers expected to exceed 2018.” 30 percent.”

Mr. Bernal assured American tourists: “They offer much higher than average lodging and daily costs.” And they are showing great interest in our cultural proposals. ” Therefore, he believes that the NBA “seems to be the ideal platform to sell the Andalusian brand,” and that he is working with the four franchises to “enjoy the support of many fans and High visibility on a day as important as Christmas. ”

This action will strengthen the spread of the destination’s new campaign. andalusian crush One of its main objectives is to attract tourists from distant markets, and the United States is one of the most interesting senders due to the region’s potential.

This agreement therefore aims to increase knowledge about Andalusia and its position as a destination among the demands of North America, through the prediction of campaign announcements in the official matches that these teams will play on the field in the last week of the year. It will be.

Also Andalusia brand presence and campaign materials will be featured in advertising media. Through the pavilion’s LED lights around the track, content broadcast on digital channels and various proposals for fans.

Additionally, special actions are performed with the following names: Andalusia theme nightdestination-specific themed nights that demonstrate flamenco as a differentiated attraction for the community, as well as events with club legends and promotions with followers.

These events are held during the NBA’s most high-profile times, such as the Christmas season, and especially during NBA games. Chicago Bulls and Atlanta Hawks At the meeting on December 26th, Brooklyn Nets and Milwaukee Bucks 27th and part 1 Los Angeles Lakers They will face the Charlotte Hornets on December 28th.

This course of action is estimated to have additional effects. Over 300 million impactsThis is both due to the influence of the NBA itself in the North American market and the franchises selected for this action.