“Everyone knows football players. It’s a shame that in other sports few people can name Olympic champions” – President of the United League Kushchenko

President of the VTB United League Sergei Kushchenko spoke about the development of the league’s media presence and noted that all fans know the football players, but are unlikely to be able to name Olympic champions in other sports.

On Thursday, the forum “Russia – a sports power” started in Ufa. On Friday, a joint session “Promotion of sports in the modern information space” is being held with Match TV and the Russian Football Union, moderated by Match TV presenter and commentator Georgy Cherdantsev.

— We have written that the theme of the session is “Fight for the viewer.” Let’s start a fight here (laughs).

There is no need to sell the CSKA – Zenit match, they will come anyway, but the CSKA – Yenisei match needs to be sold. Companies have come to basketball and are forcing club management to take one seat off their chair. No one will just give you money. We are not discussing football, everyone knows football players, but it’s a shame that in other sports few people can name the Olympic champions of recent years. Who was the last winner in synchronized swimming?

In the VTB United League, together with Match TV, we are trying to invite people on vacation, we are trying to sell people vacation. Across the road, theater, restaurants, and how do we win fans? We need to make it a fashionable and modern place for people to take their fur coats for a walk, and only then ask: “What uniform are ours in?” Then we will win.

One of the collaborations with Match TV was in the last game of CSKA with Zenit. It was Sunday, prime time – everything came together,” the Match TV correspondent reports Kushchenko’s words.

• “In the VTB United League there is a good tendency for Russians to return from Europe and North America” – Kushchenko