GGBET is the new naming partner of the Ukrainian Basketball Federation

Betting brand GGBET and the Basketball Federation of Ukraine (FBU) have agreed on a title partnership. The partners will work together to ensure that Ukrainian basketball receives more attention from viewers and media and fans receive more interesting content.

Basketball remains one of the favorite sports of Ukrainian fans. As part of the partnership, GGBET and FBU plan to launch a series of creative initiatives, special projects and interactive experiences across digital channels that will help bring fans even closer to teams and players.

“For us, this partnership is about systematic support for Ukrainian sports and expanding our audience. It is important for us to work with fans from different segments, and basketball is ideal for this. This is an emotional, fast and very “live” sport that deserves modern communication. It is important for us to comprehensively strengthen this area, from integration into the championship to partnerships with national teams. Together with FBU, we want to create content that will attract the attention of fans, be visible in the media and work to popularize basketball,” said Sergei. Mishchenko is the CEO of GGBET.

FBU emphasizes that the partnership with GGBET will help expand communication, talk more about basketball and focus on the needs of the teams.

“Our task is to ensure that basketball develops in Ukraine and remains visible to fans, media and partners. Supporting sports and teams during wartime is of particular importance. The start of a title partnership with GGBET is an opportunity for us to launch strong joint projects that will give more attention and energy to Ukrainian basketball,” said Mikhail Brodsky, President of the Ukrainian Basketball Federation.

In the near future, the first news about joint ventures and formats will appear on the social networks of GGBET and FBU.

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GGBET operates in accordance with the licenses dated 08/23/2023 issued in accordance with the decisions of KRAIL dated 08/08/2023 and numbered 128 and 129.