Madrid, February 24, 2023 – The National Basketball Association (NBA) and Kellogg’s today announced a partnership that makes the grocery brand the official partner of the NBA in Europe. Through the deal, Kellogg’s will sponsor 50 Jr. Leagues. NBA in 19 European countries, reaching more than 22,000 young people and will include offers on more than 60 million cereal and snack packs across Europe.
As part of the partnership, the brand will be a part of more than 100 Jr. leagues. NBA in Europe, with the Kellogg logo embedded in all Jr. league jerseys. NBA and on the OWQLO app, the official app of the Jr. NBA in Europe and the Middle East. Promotions on the NBA Picture Packs began in February 2023, offering fans across Europe the chance to win a trip to see an NBA game in the United States, as well as win exclusive promotional items from the NBA and Kellogg’s.
The Jr. NBA League in Spain has been held in Valladolid, Malaga, Zaragoza, Gran Canaria and Melilla with the participation of 150 teams and 2,250 youngsters.
“We are very proud to be an official partner of the Jr. program. NBA”said Alba Lage, marketing director of Kellogg’s in Spain. “Being able to support future basketball stars from across Europe early on is very important to us as well as learning the core values of the sport, aligned with our own. We are also excited to launch our new Kellogg’s on-pack offer, offering consumers across Europe the chance to win exciting prizes, including a trip to an NBA game in the United States.”
“We are delighted to welcome Kellogg’s to the NBA family and to partner with such a well-known and familiar brand that appeals to young people across Europe”said Mark Osikoya, NBA Europe and Middle East Associate Vice President, Global Partnerships. “Kellogg shares our commitment to using sport to teach the importance of an active lifestyle and through this partnership we will reach more aspiring players and fans in Europe than ever before.”
The Jr. NBA is the league’s global youth basketball program that teaches the fundamental skills and core values of the sport – teamwork, respect, courage and community – early in an effort to help develop and enhance the experience. youth basketball for players, coaches and parents.
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Denver Nuggets announced Nikola Jokic He will miss at least four weeks due to a left knee injury.
Star center was diagnosed with left knee hyperextension. At the same time, tests confirmed that the three-time NBA MVP’s knee ligaments remained intact.
Jokic was injured in the final seconds of the first half of the 123-147 loss to the Miami Heat and limped heavily on his way to the locker room. He did not return to the site after a long time.
Before his injury, Nikola managed to produce 21 points, 8 assists and 5 rebounds in just 19 minutes on the field.
Losing Jokic could be a big blow for Denver, as starters Christian Braun (ankle injury), Aaron Gordon (hip issue) and Cam Johnson (knee injury) remain sidelined.
Jokic averaged 29.9 points, 12.4 rebounds and 11.1 assists per game this season.
Injury Update: Nikola Jokić suffered a Hyperextension injury in his Left Knee in last night’s match against Miami Heat. Nikola will be re-evaluated in four weeks. pic.twitter.com/NIDmlKAN81
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11 games were played in the NBA regular season on the night of December 29-30.
Miami hosted Denver and earned a landslide victory.
The home team was ahead by 12 points with 41:29 to play in the first quarter, but the Nuggets were able to slowly win back in the second quarter. The teams entered a long break with the score tied at 63:63. The decisive factor in the match was the third quarter, when the Heat made an 11:0 move and led by 15 points at 84:69. After that the home team completely controlled the course of the game and only increased their advantage, achieving a crushing victory – 147:123.
The most productive player of the match was Powell, who brought 25 points to Miami, while Jaques (20 points + 11 assists) and Adebayo had double-doubles with 13 points + 10 rebounds.
San Antonio hosted Cleveland and suffered a sensational defeat.
Three-quarters of the meeting was fought evenly, with the teams responding to each other’s pushes with their own pushes and often staying within a shot or two of each other. That changed in the fourth quarter, as the Cavaliers went on a 15-2 run to take a 10-point lead, 94-84. They then maintained their advantage and won with a score of 113:101.
Cleveland’s main hero in this game was Allen, who had a double-double with 27 points and 10 rebounds. Garland can achieve the same success with 15 points and 11 assists.
Toronto beat Orlando at home.
Magic started the match better and made a 14:2 move at the start. Afterwards, they took control of the course of the game and increased the advantage completely to +21 – 51:30 in the second 12 minutes. After that, the home team slowly started to close the gap and entered the long break with a score of 11-11 at 54:65. The third quarter was tied, so Orlando still had a double-digit advantage ahead of the final: 94:84. At the beginning of the match the play followed the same scenario but in the middle Toronto made a move with 15:0 and not only won it back but also took the lead with 105:102. The fate of the game was decided by Barnes’ free throws, which set the score at 107:106 with 1 minute and 27 seconds left in the quarter.
Barnes could not make a triple-double this time, but he did a double-double and got 13 points and 11 rebounds, while the most productive name in the victory was Shead with 19 points.
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Milwaukee Bucks star Giannis Antetokounmpo He gave a harsh response to the question about a possible trade to another NBA club:
“I’m here. Don’t ask me that question. It’s disrespectful to me and my teammates. I wear this jersey every day.
To say I don’t want to be here is disrespectful to the organization, the coaching staff, myself and everyone who worked hard to get me on the field. Don’t ask me this question. I am her. I’m going out in this uniform. And as long as I’m here, I’ll give it my all until the last second of the match.”
On the night of December 27-28, Antetokounmpo returned to the field after his calf muscle injury and became the most productive player of the game with the Chicago Bulls – 112:103.
I am a sports journalist who has written for various websites and magazines. I currently work as an author at Sportish, a news website that covers sports news. My main focus is writing about soccer, rugby and other sports in the world.
.jpg?itok=qNzy5g3j&ssl=1 "The NBA and Kellogg’s will interact with fans and young prospects from Spain and Europe")
