“At Match TV, we are turning the Russian Super Cup into a full-fledged celebration,” Deputy Secretary General of the RFU

RFU Deputy Secretary General Erika Surikova explained to RBC Sport why Match TV became the broadcaster of the match for the OLIMPBET Russian Super Cup in 2023.

– To develop the marketing potential of any event, match, it must be produced. An important role in this is played by interaction with the main broadcaster. The world does not stand still — if earlier the broadcast of a football match was from whistle to whistle, now we are trying to create a more complete and high-quality media product aimed at giving the viewer the opportunity to feel the atmosphere of a big event, see the match-day program, which backstage scenes, concert performances, elements of the opening show, studio inclusions from the edge of the field and much more.

When we talk with Match TV, they are ready to announce, make reports, organize a studio at the stadium, go out an hour before the air, which one of the federal channels will never do. The maximum will be broadcast before the match from the touchline ten minutes before the start of the broadcast. At Match TV, we make this a full-fledged holiday. Most of the day takes place around the discussion of all the interesting things that are happening around the event, the functionary said.

Watch the live broadcast of the match for the Russian Super Cup between Zenit and CSKA on July 15 on Match TV and MATCH PREMIER channels, matchtv.ru and sportbox.ru websites. The meeting will begin at 17:00 Moscow time.