Head of Creative Solutions Department “Match TV” Ilya Kuznetsov apologized for a joke posted on the channel’s social networks, in which fans of the team were asked to choose avatars for different segments of the season.
We did a pretty crappy post about Spartak today.
It happens like this: a normal idea was born, then, after several iterations, it was reborn into another completely different one, and nobody stopped. This is my responsibility and the questions are mine.
Of course, there is nothing directly terrible about the post – it just turned out to be angry and not fresh. Joking is possible and necessary, but not like this.
“Spartak”, firstly, I personally ask you to forgive and not to be offended. Secondly, who wants to talk about it – as I already wrote, the questions are for me and not for my colleagues.
