PARI is the title partner of FC Shinnik

PARI betting company has reached an agreement on cooperation with the Yaroslavl club “Shinnik”, playing in the MELBET-First League of Russia in football. The agreement is designed for several seasons and comes into force from the new season 2022/23.

According to the terms of the contract, the team will perform in a game uniform with the PARI logo. The company will receive branding rights during Shinnik’s home matches, as well as the opportunity for partner integrations in club digital communications. As part of the cooperation, promotional events, interactive projects and a number of additional events for the club’s fans are planned, aimed at increasing the popularity of the Yaroslavl team.

Founded in 1957, Shinnik is known as one of the brightest non-capital clubs that played in the Major League and the Russian Premier League in the 1990s-2000s. The team twice took part in the Intertoto Cup, where they passed rivals from Finland and the Czech Republic, and also defeated the Spanish Valencia. Since 2021, one of the most charismatic coaches in Russian football, Vadim Evseev, has been working with Shinnik.

Within the framework of cooperation, Shinnik joins the number of Russian clubs – partners of PARI. Among them are representatives of the Russian Premier League “Akhmat” and “Pari NN”, as well as PFC “Kuban” playing in MELBET-First League.

Alexey Levinskyhead of sponsorship projects PARI:

Shinnik is a big club with a rich history that has spent many bright seasons at the highest level. Of course, the Yaroslavl team was waiting for the RPL. We are very pleased to become a partner of this club and are ready to make every effort to help it achieve all its goals. We have many joint projects in the plans, and I am sure that they will appeal to local fans.”

Sergey KulakovCEO of FC Shinnik:

“From the first minutes of negotiations on cooperation with representatives of the PARI company, there was an understanding that the partners have a serious interest in us. With our work, we show that Shinnik wants to change and become a modern club, and, most importantly, is ready to do this not in words, but in deeds. BC PARI is one of the leaders among betting companies, and we are very pleased that this company is becoming our title sponsor. We are convinced that we made the right choice. We are waiting for a productive mutually beneficial cooperation ahead!”