You must go by the end of March when at Vacation championship and with joy on the surface after the great victory at the Santiago Bernabeu stadium with 4-0 against Real Madrid, Joan LaportaPresident of Barcelonahe was interviewed by Mundo Deportivo and among other things he analyzed the issues in depth contracts, renewals and transfers.

At that time, Laporta left a phrase worth remembering: “The technical secretariat is working to improve the team. We will not perform any act that puts the institution at risk”he said and held steady. In that case, it served as a reference to Barcelona’s alleged interest in Erling Haaland.

With an economy in crisis, Barca could not afford some of the luxuries it had become accustomed to in recent seasons, but what has changed so that in less than four months the Blaugrana you have the Pole in your ranks Robert Lewandowski and the Brazilian raphinhatwo of the most desirable signings from the major clubs in Europe.

Making a simplification, everything is reduced to one word: lever.

What are Barcelona’s levers?

Joan Laporta himself announced that Barcelona have a debt that exceeds 1,300 million euros, but then how was he able to cover his bills? through celebrities levers. What does it consist of? Sell ​​future income to clean up the economy and strengthen the campus, today.

“What Barcelona are doing is selling some of the heritage they have accumulated over the years, refinancing the debt and giving up income in 25 years to cover the hole now and have cash“Iván Cabeza (Professor in the Business Department of the School of Economics and Business at the University of Barcelona and expert in the economics of sport) explained to El Debate.

Leverages are the resources Barcelona sold La Liga TV rights to Sixth Street -company from the United States- in two stages. In the first, it yielded 10% over the next 25 years, while in the second it was 15%, also over the same period, in exchange for 330 million.

In case it is necessary a third lever, it is the sale of part of BLM (Barça Licensing & Merchandising)a company that started on July 1, 2018 to exploit the mass marketing of club products, and Barca Studios, whose The facilities bring together all of FC Barcelona’s audiovisual offer. The latter will come into effect if the plan to have some players leave the current squad to reduce the wage bill fails, because if it doesn’t happen, they won’t be able to register players.