La Liga
“We Love Football”, Atletico Madrid’s ambitious new inclusion and awareness project
Under the motto “We love football”, Atlético Madrid presented its new project, which aims to build a football community with the values of diversity, inclusion, respect and tolerance.
Your new social action called “We love football” presented on Friday morning (November 24th) by Atletico Madrid, with the aim of the Spanish club:Football we want“which is characterized by the principles of respect, diversity, inclusion and tolerance.
The main purpose of this action is to raise awareness and train new generations of football players by promoting and supporting actions in collaboration with the educational community, sports and other social institutions.
“Respect and tolerance are fundamental in our society and together we must ensure that they are two pillars of football“said the CEO in his speech Atlético MadridMiguel Avhel Hill Marin.
The “We love football” is an ambitious project by the La Liga club that has been “mature” for some time. The website created for this purpose states that “We Love Football” aims to break the barriers of inequality and all types of discrimination.
Source: sport 24
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