A PHOTO. Technical sponsor of the Danish national team presented a protest kit at the 2022 World Cup

Hummel Sport, the technical sponsor of the Danish national team, has released three jerseys for the national team: red, white and black. On them, the emblem of the Danish national federation and the company logo are almost invisible.

“We wanted to send a double signal with the new kit for Denmark. The idea of ​​the jersey is not only inspired by Euro 92, which honors Denmark’s greatest football achievement, but also opposes Qatar and human rights abuses. That’s why we’ve made every detail almost invisible, including our logo and chevrons. We don’t want to be in the public eye during a tournament that has cost thousands of lives.

We always support the Danish national team but this is not the same as supporting Qatar as the host country. We believe that sports should bring people together.”

Also, Hummel Sport specifically announced its choice of black for the third jersey.

“Black is the color of mourning. The perfect color for Denmark’s third kit at this year’s World Cup. While we always support the Danish national team, this should not be confused with supporting a tournament that cost thousands of lives. “We want to make a statement about the human rights situation in Qatar and the treatment of migrant workers who are building stadiums for the World Cup in the country,” he said.

The Danish national team will play in groups with the teams of France, Australia and Tunisia in the World Cup, which will start on November 20 in Qatar.