World Cup
ANT1 advertising campaign for the World Cup in Qatar
ANT1 presented its advertising campaign for the World Cup in Qatar entitled “Expecting World Cup?”.
On the occasion of the Soccer World Cup 2022, which will be broadcast by ANT1 and ANT1+ from November 20th to December 18th, the ANTENNA Group has launched the advertising campaign “Waiting for the World Cup?”. Its main aim is to underline the great anticipation of the public for the most important football event in the world. The TV commercial shows the surreal state of men in… “interesting”.
However, under her jersey is not a bloated stomach, but the official ball of the FIFA World Cup 2022!
ANTENNA Group is pioneering and, contrary to the stereotype of the adrenaline-fueled football-mad man, designing the model of a sensitive and romantic man who passionately follows the World Cup.
His partner is by his side all the time, because she quite simply understands him, shares his joy and enjoys the spectacle with him, actively participates in the anticipation of the “joyful” event, like many other women.
Because the World Cup is for everyone!
The campaign was edited by advertising agency Frank&Fame, produced by Open Borders and directed by Miltos Pilalitos.
Source: sport 24
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