World Cup

FIFA integrates TikTok during broadcast of 2026 state of emergency

Published

2 weeks ago

January 9, 2026

Thomas

FIFA integrates TikTok during broadcast of 2026 state of emergency

FIFA has officially announced a strategic partnership with the TikTok platform for the 2026 FIFA World Cup. The Athletic reports on the situation.

Between now and then, video clips of matches from the upcoming World Cup will be broadcast live on TikTok in real time. The main goal of the project is to create a new view of football for a global audience, and to acquire new fans before they enter the field.

In addition to live gaming events, FIFA will give its local team of content creators special access to national team training sessions and pre-conferences. Based on TikTok data, users who watch sports content on the go are 42% more likely to click through to the next match broadcast.

The platform will also become a source of practical information for fans, tracking bets on World Cup matches. To increase your earnings, interactive game elements are available, including filters and themed stickers.

TikTok has previously collaborated with the Burnley women’s team, the European Women’s Championship, the World Club Championship and the Bangladesh Women’s Super League. Beyond football, the platform is expanding its presence in sports through partnerships with the tennis ATP Tour and the PGA Tour golf tournament.

Source: Football UA

Thomas

Thomas Astudillo is a sports journalist and author who writes for Sportish. He has a deep love and knowledge of sports, and is known for his engaging and informative writing on the latest sports news and events.

World Cup

Infantino joked about England fans being arrested. And was subjected to a wave of criticism

Published

9 hours ago

January 24, 2026

Kyle

Infantino joked about England fans being arrested. And was subjected to a wave of criticism

FIFA President Gianni Infantino He found himself under a wave of criticism from pundits and fans after he joked about the behavior of England fans at the World Cup during a speech at the World Economic Forum in Davos.

Speaking to world leaders, Infantino joked: “For the first time in history, no Britons have been arrested at the World Cup (Qatar 2022 tournament), this statistic is really special.”

However, such words were not accepted in England. Chief Constable Mark Roberts, who heads the football policing force, said such statements might be made in jest but were neither helpful nor accurate. Roberts emphasized that decent behavior by England fans at World Cups was the norm rather than something special, and cited data from recent world forums on the minimum number of arrests of Englishmen.

Infantino’s words, in addition to criticism from the police, also led to the Football Fans’ Association (FSA) calling on the FIFA president to focus not on “cheap jokes” but on the issue of high ticket prices for the 2026 World Cup, which has caused discontent among fans.

VIDEO. Infantino joked about England fans being arrested

FIFA President Gianni Infantino: (2022 FIFA World Cup)

For the first time in history no Englishman was arrested during a World Cup.

Imagine! This is something truly special. pic.twitter.com/1OBH9EeZOQ

— Clash Report (@clashreport) January 22, 2026

Source: Sport UA

Kyle

I am a writer at Sportish, where I mainly cover sports news. I’ve also written for The Guardian and ESPN Brasil, and my work has been featured on NBC Sports, SI.com and more. Before working in journalism, I was an athlete: I played football for Colgate University and competed in the US Open Cross Country Championships.

World Cup

The expert identified the main hope of the Ukrainian national team in the match against Sweden

Published

15 hours ago

January 24, 2026

Kyle

The expert identified the main hope of the Ukrainian national team in the match against Sweden

The Ukrainian national team will play the semi-final play-off match of the 2026 World Cup qualifying tournament against Sweden on March 26. Famous football expert Oleg Fedorchuk He determined the real hope of the yellow-dark blue team in the upcoming match.

“The offensive line of the national team is also problematic now, not like on the right wing, but this situation has been going on for several seasons,” Fedorchuk said in an exclusive interview with the website Meta.ua. – Roman Yaremchuk plays very little for Olympiacos. Artem Dovbik is injured and is unlikely to be an assistant in the match against the Swedish national team.

Our biggest hope now is Vladislav Vanat. He is in good form as he plays regularly for Girona. However, he is quite dependent on his partners and it is still unknown how his rival will behave. This striker needs space.

Let us also remind you that the winner of Ukraine-Sweden, the semi-final match of the decisive match to be played on March 31 to reach the 2026 World Cup final, will face the best team in the Poland-Albania match.

Source: Sport UA

Kyle

World Cup

Infantino: Economic injection of 80 billion euros in the 2026 World Cup

Published

1 day ago

January 23, 2026

Thomas

Infantino: Economic injection of 80 billion euros in the 2026 World Cup

FIFA President Gianni Infantino spoke about the financial warehouse of the upcoming World Cup. Yoga words suggest Calcio a Finanza.

“The economic inflow from the 2026 emergency will be almost $80 billion. It is not FIFA that approves this, but the World Trade Organization. Mova about 825 thousand employees, more than $20 billion in salary. This applies to three state countries: the USA, Canada and Mexico.

This will be the world’s first football championship with 48 teams – perhaps a quarter of all the world’s teams. 104 matches will be held in 16 stadiums in three countries. There will be about 7 million spectators in the stadiums, and about 6 billion people around the world will watch from the TV tower. That’s 104 Super Bowls in one month.

The first phase of ticket sales recently started and we have received more than 500 million registrations. In the nearly 100-year history of World Cup football, FIFA has sold almost 50 million tickets. In just a few years, the equivalent of a thousand tickets in the history of world championships has been taken away in terms of applications. This shows that people want to go to the world championship, they want to increase the price and they want to go at the same time,” said Infantino.

Source: Football UA

Thomas