Chelsea forward Joao Pedro angered Brighton fans on Sunday by celebrating in front of them after scoring against his former club at Stamford Bridge.
The Brazilian forward netted Chelsea's third goal in the 32nd minute of a 4-3 victory over the Seagulls in London.
Joao Pedro played for Brighton between 2023 and 2025 before making his move to Chelsea. During Sunday's match, he engaged in a running battle with the away supporters throughout the afternoon.
Visiting fans subjected the forward to chants labelling him a "waste of money" after he fired a golden chance wide of the target in the first half. Joao Pedro responded to the taunts by gesturing "2-0" with his hands toward the visiting section.
After scoring his goal, the forward chose to perform his celebration directly in front of the Brighton fans who once adored him, provoking anger from a section of their fanbase.

Celebration Debate Divides Experts
The incident has sparked debate among football writers and experts over whether players should celebrate after scoring against their former teams or demonstrate more restraint.
Ian Ladyman dismissed the practice of withholding celebrations against former clubs, describing it as insincere behaviour in modern football.
"There is so much performative nonsense in modern football that it’s hard to know what’s real and what’s fake," Ladyman said. "But players not celebrating when scoring against former clubs is up there with kissing the badge on a shirt you’ve only been wearing for a week and a half."
"If a player loves his old employer so much that he can’t cope with hurting them then maybe he shouldn’t have left in the first place," Ladyman added.
Riath Al-Samarrai suggested that players are understandable in their reactions when provoked by opposition supporters during a match.
"I’m not sure on the wisdom of going the full Adebayor, but if the fans are giving it out, as they were to Pedro, then why not?" Al-Samarrai said. "It’s obviously trickier for club legends returning to old flames, but most are smart enough to know the difference between celebrating a goal and inciting a riot."

Memories of Historical Celebrations
The comment referenced one of the most famous moments in Premier League history, when former striker Emmanuel Adebayor ran the length of the pitch to slide in front of Arsenal fans in 2009 after scoring against his former team.
Kieran Gill argued that Joao Pedro was entitled to celebrate given the taunts he received from the traveling supporters throughout the game.
"Of course, it’s perfectly fine, especially when the fans have been taunting their former player all game," Gill said. "Joao Pedro was being told he was a waste of money and all that by the Brighton end. Then he scored. The feeling must have been one of absolute satisfaction. So he celebrated in front of them."
"The visiting supporters are big enough boys that they can take it after giving it, I’m sure," Gill added.

Differing Views on Player Conduct
Tara Anson-Walsh emphasized that the context of a player's history with a former club determines whether a celebration is appropriate.
"It completely depends on the situation. Some bloke who spent half a season on loan at your club a decade ago and then scores a winner? Crack on," Anson-Walsh said. "An academy kid rubbing salt into the wounds of his old team? Plain rude. Just be reasonable, lads."
"Without Brighton Joao Pedro would have never got his big move to Chelsea so he should be more humble. I don’t mind it in some cases but overall I think it’s disrespectful," Lewis Steele said. "Saying that, Emmanuel Adebayor gave probably the best celebration in the history of the Premier League."
Chelsea Football Club plays its home matches at Stamford Bridge in West London, competing in the Premier League alongside Brighton & Hove Albion, known as the Seagulls, who are based on the south coast of England. Both clubs regularly compete in top-flight English football.

