Mexico’s E-Prix, 100 million businesses fleeing monopoly

of Mexican Formula E E-Prixwill be published in its 8th edition in 2023. A business that escapes exclusivity to generate $100 million Its commitment to sustainability sets it apart from its main competitor, the Formula 1 Grand Prix of Mexico.

Spaniard, Co-Founder and Head of the Championship Alberto Longo, the recipe that Mexico dates increased from about $82 million in economic profit generated in Mexico City in 2020 to $100 in 2022, a business model that does not have ticket sales etc. as its main income. I made it clear to Efe. Fans consume in races.

“The business model is a sponsor-basedtransmission rights, and the fee that the city pays to host the championship (between $7 million and $25 million),” said the head of the electric single-seater Queen Contest.

The Mexican date, which kicks off its ninth season on January 14, 2023, is one of the most traditional alongside the Berlin date and was not only celebrated in the first Formula E campaign.

Even in the 2020-2021 pandemic season, Formula E chose to celebrate Puebla Hermanos Rodriguez Autodrome, the usual headquarters, was used as a hospital to respond to covid-19 cases.

Longo calls Mexico the second home of Formula E, an E-Prix with its own character, but off the urban circuit and without government funding always guarantees sold-out tickets. explained that there is

The idea of ​​the organizer is accessible entrance, the cheapest one this year costs $12.50 in the first stage. This, in addition to awarding entries to the races, entitles them to a range of activities during the day, including areas for children, “games” and possible entries. Most exclusive like paddocks and concerts.

“The following year, we have already sold 10,000 of our 42,000 budget tickets. within the first 24 hours. We are a social event, open to people and do not understand exclusivity. We should all be able to pay to go to the movies and go to international events It just doesn’t seem right to me to base your business model on what your fans have made for you,” Longo added.

This initiative, which began with the inaugural E-Prix in Mexico held in March 2016, has created a large fan base between the ages of 17 and 29, and a greater presence of women.

“The profile is similar to that of the Formula 1 Mexican Grand Prix., The difference is the low age group and the high presence of women. The Mexican is a mature spectator and accustomed to his events in motorsport,” said Spanish Alvaro He Buenaventura, Formula E Regional Director for Latin America.

Apart from the cultural and “gaming” offers at the awards in Mexico, Buenaventura believes that another point that has allowed the electric circuit to take hold with the young masses is its message of sustainability. I got

“We are showing the electric car as something to aim for. We also have a sustainability department and want to leave a legacy for competing cities. It is about teaching communities how to build a cleaner society with a lower carbon footprint. ”

Buenaventura said the challenge Formula E has in Mexico is to re-fund some of the events, like music festivals, NFL games, the NBA, the Great League and of course Formula 1 and other countries. persuade the government

The government stopped funding the formula in the 3rd edition of 2018. His E-Prix in the country is now 100% privately funded, putting any long-term project at risk. Agreement to rent Autodromo Hermanos Rodriguez.

“We believe that everyone’s support is necessary because it is an event that will be positive for society., zero-emission, and send a message tailored to the government of electromobility. Countries and cities can use the E-Prix to spread the message to the world in support of green projects like this,” said Buenaventura.