The world is undergoing rapid and constant change. It happens in competition. An example of this is soccer.For example, new kings league of Gerard Pique That’s what makes young people crazy. Gerard recently said he found it difficult for young people to watch a 90-minute football game without looking at their phones and other content for long periods of time. Kings His League is football adapted to the spectacle and freshness demanded by the new generation. cupra I have a similar idea in racing.he explained Xavi Serra, CUPRA Racing Competition Directorin a meeting with a small group of the Spanish press last race of championsof Sweden.

“CUPRA does not close the door to certain types of formats, but it is very clear that we do not want to enter the typical and topical formats because they no longer work. My engine-loving heart has drawn parts over the years, but has already gone through a process of acceptance that we must change. It also explores changes in formats, taking advantage of changes in technology. ” There is a key.

CUPRA aims to become a 100% electric brand by 2030, so current sports betting is electric competition. The first brand to confirm its presence in Extreme E, it has just entered Formula E and has developed a car for the new Electric World Touring Car (ETCR). For brands, competition is unquestionable. “Motorsport is one of the central pillars in CUPRA’s DNA. and Director of Operations, MD Antonino Labate, noted.

But the company intends to go further. Of course competition is important, but experience is more important than anything else. They want to be the pioneers. how to do Think Twitch and the gaming world Kings League. A world of young people who buy cars in a few years. And there are more and more people who are not so young. Consider applying these ideas to motor racing. What the MD has learned is what Cupra is doing with the experience, which will premiere in Berlin next April, in an anticipated event on the world’s doorstep to coincide with Cupra’s fifth anniversary. Ideas that could become the basis for future races. A new way to understand motorsport. We introduce the Cupra Squared Experience, or “Exponential Experience” as its creators call it.

Simultaneous battle of real and virtual

When you tell someone they’ll be able to compete in both real and virtual at the same time, they have a hard time imagining what will happen. 100% mix of real and virtual.of Cupra Squared Experience With the concept that the driver and co-driver compete in the actual car, Cupra Urban Level Racing Concept, 100% electric car with over 400 peak CV and brutal acceleration: 0 to 100 km/h in 3.2 seconds. Beast.

Competitors drive this car through a large open space like an airport, but what they see while driving is something else. They will put on virtual glasses and see a completely different track, including elements that have yet to be defined. And that the range of possibilities this creates is endless when it comes to the circuits, traps, or surprises that exist within the virtual world in which it competes. See Thousands of Rivals Gates can be added to traverse thousands of elements on the track.

The car offers the same feeling as a normal car. Simulator doesn’t work. If you make a right turn in the virtual world and brake hard at 100 km/h, your body will feel the real force. Because a driver-driven car would actually move the same way on the mentioned airport runway, etc. A large space chosen for its competition.

Performed in April

At the moment only the first one is known teaser Open mouth But we won’t have to wait long to see more.In April the first concept was unveiled in Berlin and some journalists will be able to test it in the passenger seat, but its evolution has nowhere to go may continue. “let’s go see For example, connect with 5,000 people in the same location. It’s no longer your typical ghost car. It’s all about imagination. I don’t know what the limits of the concept will be.”added Serra about a product that could have a great future if it fell into the hands of the great influencers and creators of the current event.

“We don’t lose our ambition to win, but we can do a lot of things that aren’t common at the same time, otherwise we wouldn’t be able to reach out to people. Just as generations are disappearing, we cannot reach a new generation unless we change. what is the change? we don’t know we are writing itAdd Xavi. “We hope these new races will be our next gem.he pointed out.

“I have a lot of dreams. But the biggest one is being able to take advantage of our Exponential Experience on a global level. It will be!” concluded Antonino for this paper.