Ducati lost sponsors and even cut off social networks during the Valentino Rossi era

Valentino Rossi was an official Ducati team rider in 2011 and 2012.. These two seasons were destined to write the golden history of Italian motorcycling, with “Il Dottore” winning titles on Italian bikes. The past two years have been a nightmare for pilots, builders and the tifosi..

In these two campaigns, The athlete from Tavullia was unable to win a race and was on the podium only three times. (3rd place at Le Mans in 2011, 2nd place at Le Mans in 2012, 2nd place at Misano in 2012). On top of that, He failed to start on the front row in any of his 36 Grands Prix. He participated as a Ducati driver.

Juan Martinezat that time ducati engineerexplains this in the DAZN documentary “Life in Red.”There were some very tense moments.. Eventually, everything shakes and the foundations of the company itself shift. People who are very loyal to the brand are Ducatistas, regardless of the name given to the bike. They were highly critical of Valentino Rossi’s participation and the results achieved.”.

He is currently a MotoGP race commentator on DAZN and said in his speech: “At one point we even had to block social networks from Ducati due to criticism of the results obtained by the management and Valentino Rossi.. They affected every part of the factory, from Claudio Domenicali to the bottom, where the people who made up the boxes were.

Mauri Grassili“At the time, he was the one managing sponsorships and looking for new sponsors,” said the current Ducati Sport Director. It was very difficult to maintain what we had at that time and we lost a lot. It was also very difficult to get new sponsors.due to lack of team, group, performance, results…”.