Motorsports

Marc Marquez is left without wings: 4 other sponsors that could “collide” with Ducati-Lenovo

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Marc Marquez’s signing with the Ducati Lenovo team does not only mean a change of team and bike, but also an important adjustment in the list of his personal sponsors. The eight-time MotoGP world champion has been associated with Red Bull for years, but has been forced to abandon this partnership due to Monster Energy’s official sponsorship of the official Borgo Panigale team.. This change not only marks the end of a stage, but also opens the door to the next. Potential conflicts with other individual sponsors This may not apply to brands associated with Ducati.

In a recent interview with Servas TV, the Cervera native admitted that his relationship with Red Bull, one of the most iconic brands of his career, is coming to an end. “This is my last event with them. I can’t continue because Ducati has another sponsor. Out of respect for Red Bull, we will not have any personal sponsors in this regard.. “I would like to thank the Red Bull family and hope we will continue to be friends.”

Marquez’s relationship with Red Bull has been fundamental to his career, with advertising campaigns, events and synergies that go beyond mere sponsorship. Nevertheless, Monster Energy, official sponsor of Ducati Lenovo, has exclusive rights in the energy drinks categoryThis makes it impossible for both brands to coexist in a pilot environment.

Potential other sponsorship conflicts

Red Bull may not be the only adjustment Marquez has to make to his sponsorship portfolio.. With his move to Ducati Lenovo, there are also other business partnerships that could compete with the team’s partners.

The six-time MotoGP World Champion maintains business relationships with the following companies: samsungthe technology giant that has supported his career in recent years. but, lenovoAs the team’s main sponsor, could view this association as a conflict of interest. Both brands compete directly in categories such as mobile devices and technology in general..

sponsorship of allianzAlthough Cervera is one of the most recognized insurance companies in the world, it could also pose a problem for Cervera. Ducati Lenovo welcomes Italian insurance company UnipolSai as official partner The team has a strong presence in its home country.

In the sunglasses and optical accessories section, “93” has a contract with Oakleyis a brand that has attracted attention due to its collaboration with numerous elite athletes. but, The Ducati team is backed by the eyewear company Carrera It is also closely related to the world of sports and motors.

One of Marc Marquez’s longest-running sponsors is Spanish Brewery Estrella Galicia 0.0which accompanied him from his beginnings. but, The Ducati team welcomes Italian sparkling wine brand Contadi Castaldi as a partner in the beverage category.. Although these two brands are not direct competitors, The exclusivity demanded by Ducati could affect this long-standing relationship.

Marquez’s strategic changes

Changing equipment involves not only adapting to new bikes and working dynamics; new commercial ecosystem. In MotoGP, sponsors not only provide funding, but also image and recognition. Ducati Lenovo has one of the most complete and rigorous sponsorship programs in the paddock.drivers must work with brands associated with the team. In this context, Marquez will have to prioritize his new role within the team and work within the limitations imposed on him..

Mark could also use this situation to rebuild his personal image and seek an agreement consistent with the team.. In a global sport like MotoGP, a rider’s ability to adapt is not only judged on the track, but also in their ability to manage personal bests.

Throughout his career, Marquez has shown that he knows how to deal with challenges both on and off the track.. “93” focuses on becoming world champion again, forgetting the past, Embrace a future full of possibilities with Ducati Lenovo.

Source: Mundo Deportivo

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