Pedori, the protagonist of a new campaign for children’s health

The fight against pediatric obesity does not stop. Banana in the Canary Islands is a commitment to promote a balanced lifestyle, including fruit consumption, and will launch a new version of the “Battle of Inanus” campaign. This action has a Spanish team and FC Barcelona canary football player again. PedoriThe power of the fruit has been turned into a virtual superhero that can fight the youngest people with bad habits as a “weapon”.

In this way, the player is important as the youngest inspiration and model of the house to transfer screen and video games for the purpose of contributing to reducing the amazing obesity and overweight data in Spain. is.

The latest data indicates that 36.1 % of Spanish minors aged 2 to 17 have excessive weight. According to Aladino 2023 surveys, 15.9 % are obese. This situation is particularly worried among schoolchildren belonging to a family with lower income (23.6 %), and doubles the data of high -income families (10,9).

Campaign approved by ordinary people

The Insanus campaign is introduced in an animation genre inspired by the video game. A style that has strengthened the evolution of the campaign itself for support gained by the population.

According to independent data from GFK consultants, the 2024 edition, which is in charge of the campaign evaluation of the community institution, has reached very positive value in all age segments, and the evaluation is “good/very good”. Respondents who considered 90 % of the cases, especially those under the age of 35, especially those under the age of 35.