Motorsports
Formula E’s strategy includes open broadcasting
Formula E co-founder Alberto Longo creates competition roadmap with EFE ahead of start of 12th season. “We’re feeling great momentum,” he says. 420 million fans boost the Spanish market. Spanish team, Kiro Cupra. The first race in Spain with Spanish driver Pepe Marti took place at Madrid’s Jarama circuit, where the economic impact is estimated at 80 million people.
Alberto Longo says with clear philosophy that the competition is growing at “double digits”. Participants will have access to the heart of the competition “for a 20 euro ticket” and will maximize their reach to the general public by betting on free-to-air television. In Spain, we have concluded a power transmission contract with RTVE.
Question: The 12th season of Formula E begins this Saturday in Brazil. At what point do you rate the championship?
A: We’re seeing really great momentum. The second season of the documentary Formula E: DRIVER has been released on Amazon. We recently announced that Mahindra will continue to be the manufacturer until at least 2030. This will ensure coverage for six manufacturers until 2030. I can’t say more than that, but there will be several more manufacturers coming next year. They just announced their growth rates for last season. We’re seen in 192 countries, with over 560 million viewers and 420 million fans worldwide…double-digit growth compared to last year.
We have confirmed that Porsche has purchased a second license in Formula E and will have two different teams. This is unprecedented in the automotive world. Red Bull did it in the F1 era, but they are not a car manufacturer. We have great momentum in the championship. We are extremely proud of our accomplishments and take great responsibility for what lies ahead as we continue to grow.
Q: Amid this growth, you have outlined your roadmap with the Spanish market. And this season means before and after. The Cupra Kilo team’s first race in Spain, driven by Pepe Marti, took place in Jarama, Madrid. Was it a priority on your to-do list?
A: Absolutely. Imagine the desire that we, as two Spanish founders, had to become a bit of a prophet in this country. After racing on four continents, being able to race locally was a priority from the beginning. For some reason it was not possible before, but I had to wait until everything was in place, as it happened in reality. As in other cities around the world, we will have a big impact in Spain.
Q: This is your first race in Spain and not on a city circuit, which is the usual setting for Formula E. They are betting on Jarama, which had already hosted the 2024 pre-season test, as the damage made it impossible to hold the event in Valencia. Was it an impulse to prevent the arrival of the faith in Spain?
A: Literally. That’s exactly what happened. As with Valencia, we arrived in Jarama unlucky. When I left Madrid, most of the team’s general directors called me and told me that we could hold a race in Jarama. We told them that we race in city centers and that’s not in our DNA, but they responded that it looks cool and is very well adapted to our category to put on a great event. Moreover, everyone wants to go to Madrid and Spain is a very important market for our entire ecosystem, manufacturers and sponsors… And that was music to my ears.
The circuit’s general director, Ignacio Fernández, and the race’s president, Carmelo Sanz de Barros, are good friends. I spoke to them and there was a perfect fit. At the request of all parties involved, we have never concluded a contract so quickly.
According to an independent investigation, we expect a return of 80 million euros for the city of Madrid. This is average for other cities of similar size to Madrid.
Q: Being able to convince a driver like Pepe Marti to leave F2, the prelude to F1, and make his debut in Formula E is a testament to your strength in the championship and your strength in the Spanish market. What was this process like?
A: The important thing is that the Formula E grid is made up of top-class drivers. Furthermore, Formula E does not require drivers to pay money to race, which is unfortunately the case in most car championships. We are the fastest growing championship in the world of motorsport, with double-digit growth in spectator and participant numbers. What Pepe did was call 10 or 12 of his friends who he had raced with all his life and tell them about Formula E, and I’m sure they convinced him themselves. I had nothing to do with his signature (laughs). However, we are proud that Pepe is in Formula E and that this new talent has decided to join our category.
Q: The Spanish market has increased. The agreement to broadcast competitions on RTVE changes the paradigm of sports betting on commercial television. Why did you choose public broadcasting?
A: That was my goal from day one. Since we started creating Formula E in 2010, we knew that for the first 15 years we needed to focus on making our product accessible to people, rather than making it accessible to commercial television. We have been inundated with offers from large companies seeking exclusive rights to us, but we have turned them down because they do not have direct access to our home.
Formula E’s absolute priority is to reach the whole world. That people can see you for free. You can see this in our contracts with the BBC, ITV in the UK, ProSieben in Germany… We chose to join this line despite the lack of commercial television revenue. That’s a clear strategy for us and we’ll stick to that until at least Season 15 and work towards Season 12.
We want to see 60 or 70 million people per race, and right now it’s 35 to 40 people per race. When we reach 60-70 years old, we obviously start thinking that we need to monetize. Because we have partners and a board of directors who obviously care about making money at some point.
Q: There is global analysis showing that young people are consuming fewer and fewer sports. And this accessibility he mentioned is the key to reaching them…
A: Accessibility was important to us. And even more so in the exclusive sport of motorsport, where you can only enter certain places with certain passes. Going to the stand costs 400 euros…absolutely outrageous. And we are a social and family-friendly event. Our events are virtually free. People come to enjoy a great day. The 45-minute race features 150 overtakes and sees top artists perform on the track. An audience of 80,000 people gathered in Mexico to see Morat perform.
We provide entertainment and provide access to everything. A 20 euro ticket will take you behind the scenes to a very special garage in F1. For us, this “paddock” is a free access area and depending on the time you can enter the garage and enjoy that part as well. It’s easy to access as there is an entrance fee and everything is accessible.
Q: Formula E has already conducted two tests to give women a chance in motorsport. What are your thoughts on medium- to long-term promotions these days?
A: We have to do this so that five-, six-, or seven-year-old girls notice these girls and think of them as their heroines and want to follow the path they have marked. Having 14 girls in the official Formula E car has a purpose. because? Because the real problem is that out of every 100 people who start motorsport, 99 are boys. Without equality at the bottom, it will be impossible for talented people to reach the top.
Once you get to 50 or 60 out of 100, you’ll see how that talent arrives. I, unlike others, am not one of those who say that women cannot be successful in this sport. That’s a lie. If he has the same dedication, the same opportunities, the same training, the same professionalism that he has had for 20 years, I have full confidence that he can get there. There are no physical problems. Physicists train.
Source: Mundo Deportivo
I am a writer at Sportish, where I mainly cover sports news. I’ve also written for The Guardian and ESPN Brasil, and my work has been featured on NBC Sports, SI.com and more. Before working in journalism, I was an athlete: I played football for Colgate University and competed in the US Open Cross Country Championships.
Match lineup
1
16
20
44
13
61
66
32
10
18
19
1
2
3
6
14
28
8
4
9
10
16
Olimpico Grande Torino
Elia Capril1
79 minutes
Marco Palestra2
66 minutes
Riad Idrissi3
Sebastiano Ruperto6
Alessandro Deiola14
Gabriele Zappa28
79 minutes
michael adpo8
75 minutes
Luca Mazzitelli4
71 minutes
27 minutes
35 minutes
Cicada cicada9
65 minutes
71 minutes
Gianluca Gaetano10
67 minutes
66 minutes
Mateo Prati16
44 minutes
83 minutes
substitute
Giuseppe Ciocchitwenty four
Boris Radunovich31
Alessandro di Pardo18
Nicola Pintustwenty three
66 minutes
91 minutes
adam overt33
83 minutes
andrea cogoni39
marco log20
79 minutes
Nicolo Cavuotitwenty one
71 minutes
Gennaro Borrelli29
71 minutes
leonardo pavoletti30
79 minutes
93 minutes
Yael Trepey37
75 minutes
sebastian esposito94
67 minutes
66 minutes
coach
Marco Baroni
Fabio Pisacan
Hello. Welcome to the live narration of the Serie A round 17 soccer match between Torino and Cagliari. We bring you the results from Sportish, including minute-by-minute coverage, previews, lineups, the best plays and goals of the match, and all the post-match reaction.
Turin vs Cagliari match schedule and where it will be broadcast on TV
The match will be held on Saturday, December 27, 2025 at 3:00 p.m. At Olimpico Grande Torino. Enjoy the best live football on the Sportish website.
Turin – Cagliari | Series A
Source: Mundo Deportivo
Sophia Jhon is a sports journalist and author. He has worked as a news editor for Sportish and is now a sport columnist for the same publication. Alberta’s professional interests lie largely in sports news, with an emphasis on English football. He has also written articles on other sporting topics.
Motorsports
A king was born on Boxing Day: Amorim’s United fielded four defenders for the first time
There was only one Premier League game, held on Friday December 26th, the traditional Boxing Day, but it was a very good match for Manchester United fans who have experienced so much disappointment of late. A 1-0 win against Newcastle was a relief for the Old Trafford side.
But it was more than that. Ruben Amorim, unwilling to change his philosophy despite his poor results, played with four players in defense for the first time at United.
United have changed in other ways as well. They won with a possession rate of 33.4%, the lowest of any Red Devils team this season. This was also the lowest since January 2023, when they scored 29.4 per cent in the win over Manchester City. And United had nine shots on goal compared to 16 for the Magpies.
Patrick Dorg’s first goal as a Manchester United player and his second “clean sheet” of the season opened the door to an unpretty but essential victory for Amorim’s side. Amorim admitted it was one of his “most satisfying” wins since taking charge of United. “We are suffering together. If we always have this spirit, we will win many games,” added the Portuguese coach. And all this happened without United football’s most influential player, Bruno Fernandes, missing out due to injury. Amorim replaced the Portuguese midfielder with Uruguayan Manuel Ugarte.
Source: Mundo Deportivo
Sophia Jhon is a sports journalist and author. He has worked as a news editor for Sportish and is now a sport columnist for the same publication. Alberta’s professional interests lie largely in sports news, with an emphasis on English football. He has also written articles on other sporting topics.
Match lineup
40
27
14
16
39
5
10
twenty two
9
7
17
43
65
26
5
15
2
8
27
10
20
44
Ennio Tardini
85 minutes
David de Gea43
Fabiano Parisi65
75 minutes
Mattia Viti26
45 minutes
93 minutes
Marine Pongrac5
92 minutes
19 minutes
Pietro Comuzzo15
85 minutes
dodo2
80 minutes
Rolando Mandragora8
21 minutes
62 minutes
47 minutes
Cher N’Dour27
75 minutes
93 minutes
Albert Gudamson10
67 minutes
Moise Keene20
67 minutes
Nicolo Fagioli44
substitute
Luca Rezzellini1
Tommaso Martinelli30
robin gosenstwenty one
75 minutes
Eman Cospotwenty three
Niccolo Fortini29
45 minutes
eddie quadio60
85 minutes
67 minutes
Simon Soum7
75 minutes
67 minutes
hans nicorossi caviglia14
Edin Dzeko9
80 minutes
Roberto Piccoli91
62 minutes
93 minutes
Christian Kouame99
93 minutes
coach
carlos cuesta
Paolo Vanoli
Hello. Welcome to the live narration of the Parma vs. Fiorentina soccer match on Matchday 17 of Serie A. Sportish brings you minute-by-minute coverage, previews, lineups, the best plays and goals of the match, and results including all the post-match reactions.
Parma vs Fiorentina match schedule and TV locations
The match will take place on Saturday, December 27, 2025 at 12:30 at the Ennio Tardini. Enjoy the best live football on the Sportish website.
Parma – Fiorentina | Series A
Source: Mundo Deportivo
Sophia Jhon is a sports journalist and author. He has worked as a news editor for Sportish and is now a sport columnist for the same publication. Alberta’s professional interests lie largely in sports news, with an emphasis on English football. He has also written articles on other sporting topics.
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