Motorsports
Banco Santander celebrates 20 years in F1 at the iconic corner of Madring
While Briton Lando Norris’ victory in the 2025 F1 World Drivers Championship is still resonating, teams and fans around the world are already thinking about the next World Cup. In particular, the thousands of Spanish fans of the Grand Circus are looking forward to the start of the World Cup, when Spain will again have two races. And the brand new MADRING is a test that will put Madrid at the center of the world sports panorama on the weekend of September 13th next year.
Talking about MADRING means talking about Banco Santander. And the Spanish organization, which will soon be celebrating 20 years of association with the F1 World Championship, will sponsor the Madrid event. It will be a special spectacle that will make one of the most-watched sports in the world even bigger, with a total annual audience of more than 1.35 billion, according to viewership measurement agency Nielsen. It’s important to remember that 60% of this audience is seen in Santander’s key markets, with growing reach among younger viewers in the US and around the world.
Construction work on Madring, a semi-urban circuit that runs around the IFEMA Madrid Exhibition Center and the adjacent area of Valdebebas, is progressing well and is expected to be completed in time for the Grand Prix celebrations, which will be on the international F1 calendar for at least a decade.
One of the most iconic attractions on the new route, which is 5,474 meters long and can accommodate 110,000 spectators, is undoubtedly the banked curve called La Monumental, which is sponsored by Banco Santander. More than 45,000 spectators will enjoy watching the World Championship drivers drive right in front of their eyes for an incredibly exciting six seconds on each of the 57 laps that will make up the highly anticipated race on September 13th.
With the brand-new Spanish Grand Prix in the spotlight, Banco Santander extends its fruitful sponsorship relationship with F1 by signing a four-year agreement to become its official sponsor. retail banking It begins in the impending year 2026.
This is the next step in a love story that began in 2006, when Banco Santander sponsored Fernando Alonso’s F1 debut during his time at McLaren. Along with the Asturian champion, the Spaniard formed an alliance with Italy’s Ferrari, the most legendary team in the history of the World Automobile Championship, a relationship that lasted until Madrid-born Carlos Sainz took the wheel of the team. rampaging horse.
The new route will have a total length of 5,474 meters and a capacity of 110,000 people.
This sponsorship relationship between Banco Santander and Sainz continues today, with the Spanish driver occupying one of two seats in the Williams team, another of the most legendary teams on the F1 grid. In his first season driving the British brand’s car, Carlos Sainz finished ninth in the Drivers’ World Championship, with two third places.
All this comes in the context of Banco Santander being already the sponsor and official bank of F1, an arrangement that will translate into a huge promotional screen for the company in 2025, with its logo appearing on billboards at Grand Prix circuits in Santander’s main markets, including the US, Brazil, Mexico, Spain and the UK.
Additionally, during the now concluded season, Santander Bank doubled its promotional efforts at the three Grand Prix in the US: Miami, Austin and Las Vegas, capitalizing on the US launch of OpenBank, Europe’s largest 100% digital bank by deposit volume.
Source: Mundo Deportivo
I am a writer at Sportish, where I mainly cover sports news. I’ve also written for The Guardian and ESPN Brasil, and my work has been featured on NBC Sports, SI.com and more. Before working in journalism, I was an athlete: I played football for Colgate University and competed in the US Open Cross Country Championships.
One of the two new teams on the Formula 1 grid is preparing to introduce its car for the 2026 season. The Audi team will officially reveal the new car at a special event in Berlin on Tuesday, January 20.
Audi has fully taken over Sauber’s project ahead of the 2026 season and will start its first Formula 1 championship as a factory team and power unit manufacturer. The team has also retained a significant portion of its 2025 Sauber structure, including team boss Jonathan Whitley and drivers Gabriel Bortoleto and Nico Hulkenberg.
This will make Audi the fourth team to submit designs for its 2026 car, after Red Bull, Racing Bulls and Haas. The presentation will take place in the German capital in the format of a full-fledged seasonal launch.
Following the main event, a separate event will be held in Berlin on Wednesday, January 21 for selected fans and media to take a closer look at the new car and its livery.
The presentation will start on January 20 at 20:00 Kyiv time. During the event, the team will reveal the car’s full design for the 2026 season.
Let’s remember that Audi had previously put the 2026 car on the track during promotional races at the Barcelona-Catalonia circuit in early January, but only a limited number of images were released at that time.
Formula 1. Presentation of the first Audi car. Watch LIVE online
Source: Sport UA
Ruth Waterhouse is an author and sports journalist who writes for Sportish. She is known for her coverage of various sports events and her insightful analysis of sports-related news. With a passion for sports and a keen eye for detail, she has become a respected voice in the sports community.
Formula 1 driver Nico Hulkenberg can count on a multimillion-dollar bonus in his first season with Audi if he can repeat the results in the 2025 season.
Last season, the German pilot reached the Formula 1 podium after 250 races for the first time in his career and finished the British Grand Prix in third place. At Silverstone, Hulkenberg was ahead of seven-time world champion Lewis Hamilton and scored 15 points in one go.
Hulkenberg scored 51 points at the end of the 2025 season.
On the eve of Audi’s first season, specialized media reported that the 38-year-old pilot signed a contract providing a bonus of 50 thousand euros for each point earned in the 2026 season.
Given the large-scale changes in Formula 1, even the pilots themselves cannot yet predict the balance of power in the peloton. However, if Hulkenberg scores 51 points again, the bonus can reach 2 million 550 thousand euros in addition to his base salary at Audi.
If Nico manages to win the race and score the maximum 25 points, this will immediately earn him a bonus of 1,250,000 euros.
The team will present the appearance of its first car today at 20:00 Kyiv time.
Source: Sport UA
Ruth Waterhouse is an author and sports journalist who writes for Sportish. She is known for her coverage of various sports events and her insightful analysis of sports-related news. With a passion for sports and a keen eye for detail, she has become a respected voice in the sports community.
Thomas Berman, the younger brother of Haas Formula 1 team driver Oliver Berman, will officially take part in Italian Formula 4 and Euro 4 in the 2026 season.
Thomas will represent the VAR team colours.
The 16-year-old Briton spent last year in British Formula 4, where he scored one win and finished eighth in the final season standings.
But the ones that are considered the most prestigious and promising are the Italian and European Formula 4 championships. They are often chosen by young pilots for further career advancement. In addition, Thomas’ older brother Oliver Berman also competed in these series and became the Italian Formula 4 champion in 2021 with 11 wins.
Let us also remind you that Ukrainian Alexander Bondarev will compete in the same championships with the Prima Racing team in the 2026 season. The Ukrainian pilot does not hide his ambitions and has repeatedly expressed his intention to fight for the championship title.
Bondarev now participates in Middle East Formula 4 in preparation for the European leg of the season. After the first stage, he took first place in the general rankings and became the leader in the rankings.
Thomas Berman will compete in the Formula Winter Series as part of his preparations.
The competition between the current “four” promises to be extremely high, and the appearance of the younger brother of the Formula 1 pilot will only increase interest in the series.
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Source: Sport UA
Ruth Waterhouse is an author and sports journalist who writes for Sportish. She is known for her coverage of various sports events and her insightful analysis of sports-related news. With a passion for sports and a keen eye for detail, she has become a respected voice in the sports community.
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