Motorsports
Sponsor of the new F1 team: “How could Ferrari do this to the car?”
Revolut, the name sponsor of the Audi Formula 1 team, criticized the exterior design of Ferrari’s other name partner, HP, which carries the blue logo.
Ferrari and HP announced a multi-year title sponsorship agreement almost two years ago. The contract led to visible changes in the appearance of the Italian team’s cars, especially the appearance of the blue elements on the traditional red livery.
Revolut Marketing Director Antoine Le Nel said he thought this design decision was unsuccessful.
“Brand identity is extremely important. At Revolut, design and user experience are very important and everything needs to fit together. No offense, but what HP and Ferrari have done in terms of design is not a good solution. How to paint a red car blue?”
Le Nel also touched upon positive examples of branding in Formula 1, highlighting Mastercard’s collaboration with McLaren as well as the integration of the Google Chrome brand.
Source: Sport UA
Ruth Waterhouse is an author and sports journalist who writes for Sportish. She is known for her coverage of various sports events and her insightful analysis of sports-related news. With a passion for sports and a keen eye for detail, she has become a respected voice in the sports community.