Fernando Alonso’s financial impact on Aston Martin without making his Formula 1 team debut

Fernando Alonso He is one of the few pilots Formula 1 able, still receiving one of the highest salaries in the category, generate much more income for your team. the huge social mass behind his figure, the media attention he generates and his personal brand make him attractive to sponsors in a business as dependent on them as F1.

Of this you can give a good account Aston Martin, team that announced last Monday August 1 the integration of the Spaniard for the next seasons. The strange thing about this circumstance is that, without having debuted with the Brits or even posed with any team product the Spaniard has already started to make his mark on the brand’s ledgers.

And that’s it, as it turned out MVP indexa technology company dedicated to the world of the stock market, the knock-on effect of Sebastian Vettel’s retirement and the announcement of the signing Fernando Alonso generated $397,619 in social brand value for Aston Martin.

A figure calculated from the impact on social networks such as Twitter, Facebook and Instagram associated with the signing of the two-time world champion. Being at the same time the most relevant news on the internet in the aforementioned social networks.

For a company like Aston Martin, which only gives the name to the Silverstone-based team, Alonso’s arrival will mean a major rejuvenation of its image. And not only that indirect sales to goods or supercars they could experience growth in the coming months and years if the Spanish landing is satisfactory. Something the brand can give a good report on Alpine sold 74% more units in the last yearwhich coincides with his return Fernando in Formula 1.

To see Fernando Alonso dressed in Aston Martin colors, we will have to wait until his contract with Alpine expires in 2022.