Premier Tech withdraws from Israel-Premier Tech A waste for Canadian cycling - Sportish
Connect with us

Cycling

Premier Tech withdraws from Israel-Premier Tech A waste for Canadian cycling

Published

on

Premier Tech withdraws from Israel-Premier Tech A waste for Canadian cycling

“After a turbulent season with Astana, more peaceful days are flowing with Israel-Premier Tech,” we could read in The Press in May 2022.

Jean Bélanger, president and CEO of Premier Tech, was enthusiastic about his new association with a group where a “beautiful vibe reigned » and a strong team spirit. He didn’t know what was up his nose.

This well-started adventure ended in the most flat and dry way on Friday morning. In a press release of less than 300 words, the billionaire multinational from Rivière-du-Loup announced its decision to withdraw from co-sponsorship of the Israel-Premier Tech (IPT) cycling team, at the heart of all the controversies this year in the context of disturbing demonstrations linked to the war in Gaza.

PHOTO JOSIE DESMARAIS, LA PRESSE ARCHIVES

The Israel-Premier Tech team participated in the Quebec and Montreal cycling Grands Prix in a climate of high tension.

On September 23, Premier Tech publicly demanded the abandonment of the mention “Israel” in the name of the training, a new identity and the overhaul of its brand image, otherwise the company would withdraw its marbles. Bike sponsor and supplier Factor had called for the same thing the day before.

Two weeks later, IPT announced a name change and the withdrawal of its current “Israeli identity.” In its application for accession to the WorldTour with the International Cycling Union, the training is called “Cycling Academy”, a reminder of its original name when it was founded in 2015. The license would be Canadian.

Its co-owner and de facto main manager, Sylvan Adams, an Israeli native of Quebec, also expressed his intention to take “a step back” from his daily involvement in the team’s activities. By defending the actions of his country, this “self-proclaimed ambassador of Israel”, described as close to Prime Minister Benjamin Netanyahu, crystallized calls for the exclusion of IPT.

These actions and “multiple discussions with team management” were not sufficient for Premier Tech, associated with IPT since 2022.

“While we have acknowledged the team’s decision to continue under a new name for the 2026 season, the very reason for our engagement with it has been eclipsed to such an extent that it is now unsustainable for Premier Tech to continue in its role as team sponsor,” the statement said.

IPT management reserved its comments on this withdrawal. “However, while sponsorship discussions continue with current and potential partners, the team remains more motivated than ever for the next season,” said a spokesperson.

* * *

For Jean Bélanger, cycling is serious. He is an ardent practitioner, which can be seen from his slender figure. He is also passionate about racing. The involvement of his family-owned business in the world of cycling is not new. For over 30 years, Premier Tech has sponsored teams and competitions on the local, national and international stages.

Beyond his personal interest, the entrepreneur has always considered cycling as a way of uniting his “teammates”, a term identifying the 6,100 employees now spread across 31 countries. Sponsoring a professional team at the highest level – Astana from 2017 to 2021 and then Israel-Premier Tech – also represented “a way to create less serious, more playful moments with [les] customers, [les] partners, [les] suppliers,” he explained in spring 2022.

After the demonstrations that disrupted the Vuelta, where pro-Palestinian or anti-Israel protesters demanded the withdrawal of IPT, the team arrived for the Quebec and Montreal cycling Grands Prix in a climate of high tension, in September.

On the Plains of Abraham, protesters, few in number but noisy, stood near the start/finish line, on the other side of the Premier Tech hospitality tent, to shout their discontent during almost the entire race of more than five hours. For the fun aspect, we will come back.

This hasty withdrawal comes four years after the abrupt end of the Astana-Premier Tech co-ownership, against a backdrop of conflict of vision and management with the Ministry of Sports and the Kazakhstan Cycling Federation.

Owning half of the WorldTour team, the Quebec multinational had a clause giving it the option to buy back the other share held by the Astana Presidential Club of the sovereign fund Samruk-Kazyna JSC. Faced with threats of legal action, Premier Tech deemed it preferable to step aside.

After discussions with a few interested groups, Jean Bélanger finally joined Sylvan Adams’ Israel Start-Up Nation as a co-sponsor. The cyclist Hugo Houle, who became a friend during the adventure with Astana, followed.

“Like my company and like Sylvan, I am a long-term guy,” emphasized Bélanger, met with Adams in Copenhagen on the eve of the Grand Départ of the 2022 Tour de France, where Houle won the 16e stage.


PHOTO SIMON DROUIN, LA PRESSE ARCHIVES

Jean Bélanger and Sylvan Adams in 2022

“If we join forces, it’s not a one-night stand or a two- or three-year affair,” added the president of Premier Tech. It took something that could last 10, 15, 20, 25 years. A partner who had the financial capacity to support his ambition. This is certainly the case here. »

Adams, another cycling enthusiast, introduced Bélanger as a friend: “Jean and I are partners. We are partners. We will reveal more about our affairs with the team later. »

The bloody terrorist attack by Hamas in Israel on October 7, 2023, and the deadly response of the IDF in Gaza, ardently defended by Adams in interviews, and its echo on the sporting field ended up derailing this natural alliance between these two great defenders of Canadian cycling.

Walled in silence since the gradual outbreak of the controversy, Jean Bélanger was clearly walking on eggshells, anxious to protect the brand image of this true flagship of Quebec entrepreneurship. From a business perspective, this sponsorship could become more harmful than anything else.

“We have been involved in cycling for 30 years, but we are first and foremost driven by a passion for our professions, our markets, our customers and our teammates,” it is also underlined in the press release. They are the ones who give meaning to Premier Tech’s purpose and have fueled our journey since 1923. Our desire is that each of them is proud and enthusiastic to be associated with Premier Tech, its brands, its products and its services. »

Three of the best Quebec cyclists, Houle, Guillaume Boivin and Pier-André Côté, are under contract with Cycling Academy in 2026. They preferred not to comment on the withdrawal of Premier Tech, two of them having learned of it when the press release was published. “An announcement regarding the new identity of the team and its sponsors is planned in the coming weeks,” the team said.

For its part, Premier Tech is committed to maintaining its involvement in the “development of sport and Quebec and Canadian cyclists”. Beyond political convictions, his departure from the highest level cannot be seen as anything other than a waste.

The Gee affair


PHOTO PROVIDED BY ISRAEL-PREMIER TECH

Derek Gee

IPT’s year was also marred by the hasty departure of Ontarian Derek Gee, who terminated his contract due to run until 2028. The fourth in the last Giro cited “serious concerns related to racing for the team, both in terms of safety and his personal beliefs”. He has since said that he faces a lawsuit for damages of nearly $50 million (30 million euros). His case is still before a UCI arbitrator.

Source: lapresse

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Cycling

Track cycling The unfailing resilience of Lily Plante

Published

on

By

Track cycling The unfailing resilience of Lily Plante

If the Canadian team was able to be represented in the women’s endurance events at the Track Cycling World Championships, it is largely thanks to Lily Plante. Because of the results she achieved this season, but also for the thousands of dollars she paid to be able to race on the international scene.

A context is required to fully understand this situation. By focusing only on the results, the Quebecer did not particularly stand out in Santiago. She ranked 19e of the omnium, was eliminated from the Madison with Ngaire Barraclough and was stopped in the first round with her teammates in the team pursuit. We will come back to this.

The fact remains that the Quebecer’s sensations were better than at last year’s Worlds, despite complicated preparation. It was a close call for the track rider not to be on the starting lists at the World Championships, like the other Canadian women in endurance events elsewhere.

Plante took part in the Nations Cup in Türkiye and the Pan American Championships with the Canadian team. But she also traveled the world at her own expense for other competitions, without a coach or mechanic and taking care of all the organization. Between $8,000 and $10,000, according to his estimates, in order to participate in C1 and C2 category races which allow you to collect points in the world rankings. This ranking is the one which determines the places offered to each country at the World Championships. Plante also took care of all the planning surrounding accommodation and transportation during competitions.

Naturally, such management wears out over time. It generates uncertainties and additional stress.

“Reservations, trains and buses, accommodation and many other things mean that we spend a lot of energy in the preparation and logistics of the trip. It’s a big mental load that athletes from other countries don’t have, Lily Plante told Sportcom. My great quality is to be resilient, but sometimes I find it boring to be resilient! »

Last year, Plante reached the podium at the four days in Geneva, Switzerland. She then made three additional trips that took her to Portugal, France, Slovakia and Italy to collect points.

It was in August that she confirmed her 12e place in the world rankings for endurance events. Failing to be one of the 16 countries qualified thanks to the ranking of nations, Canada, 18ewas entitled to an entry for the endurance races at the elite Worlds.

The results on paper are not excellent, but given the efforts we have to put in to get there, I think it is already a step in the right direction.

Lily Plant

Unlike last year, on the occasion of her first participation in the Worlds, Lily Plante wanted to lighten her schedule and conserve her strength.

“I find that I have taken a step”

So let’s go back to the results obtained at the World Championships last October. In the omnium, a discipline which includes four events, Plante finished 12e in the scratch race, 20e at the tempo run, 21e in the elimination race and 19e in the points race. Cumulatively, it stands at 19e level with 21 points.

“There are a lot of positives to the omnium. I have improved my endurance a lot. I felt good at the end and wasn’t in agony like last year. The result on paper is worse than last year [elle s’était classée 17e, NDLR]but given the level which was very high, I think I took a step forward. »

That same day, she was part of the Canadian team pursuit team alongside Ariane Bonhomme, Fiona Majendie and Alexandra Volstad. The quartet, which only had a few days of preparation for this event, was stopped in qualifying, ranked ninth 3.32 seconds from the last place giving access to the next round.

PHOTO AGUSTIN MARCARIAN, REUTERS ARCHIVES

Lily Plante (front), Fiona Majendie, Ariane Bonhomme and Alexandra Volstad in the team pursuit

“It went really badly and I take a lot of the blame. I wasn’t up to it. I had a bad day and it affected the whole team. We placed ninth, even though we clearly had the potential to do better,” said Plante.

The Madison remains the priority

Lily Plante also took part in the Madison with Alberta’s Ngaire Barraclough. The latter suffered a concussion in July and remained on the sidelines for a few weeks. The Canadians were ultimately the last team to be withdrawn during the event due to falling too far behind the lead.

“We are a little disappointed with that. We qualified on the skin of our butts this year, so we were starting in the last ones. In these races, it’s difficult to get back together because it’s really chaos. We were already starting with a little difficulty and we struggled throughout the race without managing to get to the front,” summarized Plante about this relay event that she would like to complete at the Los Angeles Olympic Games.

In the coming months, the Canadian duo plans to go “hunting for points” in order to obtain a better world ranking and thus a better position on the starting line.

“We will be able to make sure we position ourselves well and take the right wheels in the first laps instead of spending energy at the rear. »

Lily Plante’s resilience will remain her greatest asset if she wants to live her dream of participating in her first Olympic Games in 2028. The Olympic qualification process will not begin until 2027, so there is still plenty of time for her to continue her progress.

“I don’t want to give up until I’ve done everything in my power to get there,” the athlete concluded. She will prepare for the Canadian Championships in January which will be held at the Bromont Vélodrome.

Source: lapresse

Continue Reading

Cycling

Tour of Italy 2026 A start in Bulgaria, a final week at altitude

Published

on

By

Tour of Italy 2026 A start in Bulgaria, a final week at altitude

(Rome) After Albania, Bulgaria and still a last week at altitude: as has become accustomed to it, the Tour of Italy, the route of which was revealed on Monday, will leave in 2026 from abroad and will undoubtedly be decided just before its arrival in Rome.

Five months after the Isaac Del Toro show, eleven rosy days before breaking down during the penultimate stage against Briton Simon Yates, the Giro 2026 (May 8 to 31) is already dizzying.

This 109e edition will take place over 21 stages for a total of 3,459 kilometers and a cumulative elevation gain of 49,150 m with twelve stages including the ascent of at least one pass, five high mountain stages, seven altitude arrivals and a “roof”, the Passo Giau, culminating at 2,233 m.

“It’s a more modern Giro with shorter stages, but more demanding,” summarized the emblematic Giro director Mauro Vegni who will bow out at the age of 66 in February after having designed the route for 31 editions of “his” event.

For the first time in its history, the most prestigious Italian stage race will start from Bulgaria where the peloton will spend three days.

This will be the sixteenth Grand Departure from abroad, a movement that has been accelerating since 2010, with the Netherlands (2010, 2016), Denmark (2012), the United Kingdom (2014), Israel (2018), Hungary (2022) and Albania (2025).

From Sofia, the Giro will reach Calabria after a first day of rest where it will begin its long climb towards the north of the country with a passage through Naples, the day before the first mountain stage (7e), in Abruzzo, 246 km long on May 15.

Without Pogacar

After a single stage on the Adriatic coast, the Giro will turn towards the Mediterranean with in particular the only time trial on the program for these three weeks, on May 19 (10e stage): 40.2 km as flat as a hand between Viareggio and Massa.

The event will then take up residence in the Alps with a formidable 14e stage, between Aosta and Pila, including six passes and a new arrival in the high mountains (1803 m).

After a respite with a passage through Milan for an arrival promised to a sprinter on May 24, the day before the third and last day of rest, the sequence of difficulties promises to be formidable.

A short, but grueling foray into Switzerland for the 16e stage, before the 19e and 20e steps which will undoubtedly determine the name of Simon Yates’ successor. It won’t be Tadej Pogacar, the superstar of the peloton, winner of the 2024 Giro, having made the Tour de France and the Monuments his 2026 goals.

During the 19e stage, the big names will explain over 151 km in the Dolomites with six passes, including the Passo Giau, for a total of 5000 m of altitude difference.

The next day, they will have to climb the Piancavallo twice and its 14.4 km ramp with an average slope of 8.9% and passages at 15%.

Finally, after a long transfer to Rome, the winner will show off his pink jersey for 131 km in the streets of the Italian capital before arriving at the foot of the Colosseum.

“I would of course like to have bib No. 1 attached to my jersey, but I don’t know yet if I will be there. There are ongoing discussions,” warned Simon Yates, whose Visma Lease a bike team could favor the Dane Jonas Vingegaard in his quest for the last Grand Tour which is missing from his list of achievements.

Source: lapresse

Continue Reading

Cycling

Chris Froome back in training after serious accident

Published

on

By

Chris Froome back in training after serious accident

(Paris) Four-time Tour de France winner Chris Froome is back in the saddle.

Less than three months after undergoing surgery following a serious accident, the 40-year-old British cyclist posted a selfie on Instagram showing himself on a road on the French Riviera. Dressed in his workout gear and smiling, he posed with the sunrise in the background.

Froome suffered fractures to a vertebra, five ribs and a collapsed lung in a training accident in France.

“It’s been a tough road after my last accident, but it feels so good to finally be back here, pedaling and riding on the road,” Froome wrote. Every setback teaches you something…this one reminded me to slow down, heal, and enjoy the simple things in life. »

Froome’s contract with Israel-Premier Tech – which will change its name to NSN Cycling Team in 2026 – will expire this year. He has not yet announced his plans for next season.

Froome won the Tour de France in 2013, then three times in a row between 2015 and 2017.

His career was cut short in 2019 when he fell in training during the Critérium du Dauphiné, a preparatory event ahead of his quest for a fifth Grande Boucle title, which would have tied the record. He fractured his right femur, elbow and several ribs, preventing him from participating in the Tour de France.

After returning to competition, Froome never returned to the level that allowed him to win the Spanish Vuelta (in 2011 and 2017) and the Giro d’Italia (2018), in addition to his four victories at the Tour de France.


Source: lapresse

Continue Reading

Trending

All Rights Reserved © 2023 - Sportish | Powered by: