Shaken by the cancellation of the last two years, to the point of fearing for its survival, the organization of the Grands Prix Cyclistes de Québec et de Montréal (GPCQM) is ready for its relaunch, on September 9 and 11.
The team of President and CEO Sébastien Arsenault is even toying with new projects, including that of a third WorldTour race in 2024, for which it already holds a license, and the UCI Road World Championships, scheduled for Montreal in 2026.
“It will not be this year or next year, because it still takes a year and a half of work to launch a new race, but for 2024, technically, it is on the calendar”, confided Arsenault during a press meeting on Tuesday morning.
“It is on the schedule, but the biggest remains to be done: finding the financing [et l’endroit] where I can organize it. »
The CEO initially targeted the Estrie region, but he did not unearth the desired support there. “The problem for us, the organizers of cycle races, is that we don’t sell tickets and that we need to work with governments to get financial support. We still ask a lot. »
Without infrastructure to build and with international television broadcasting to showcase a region, Arsenault nevertheless believes that he has an attractive project to offer.
He mentioned Gatineau, Quebec-Charlevoix and “perhaps elsewhere in Ontario” for the event which would take place a week before the Quebec and Montreal Grands Prix. Nor does he rule out the northeastern United States, a destination long explored by his father Serge, from whom he officially took over during the pandemic.
Estrie would have been magnificent. Quebec is my target. Given the number of kilometers of bike paths that we are developing everywhere, the way we have positioned ourselves in North America for 20 years, it would be so magnificent going towards 2026.
Sebastien Arsenault
Arsenault says he received this third WorldTour license from the International Cycling Union (UCI) about a year ago. “I don’t want to say that we would become like the Belgians, but three WorldTour races in one week is starting to weigh heavily on the world stage. »
The 2026 World Championships are the other major medium-term project of the GPCQM team. Arsenault thought he would receive the green light last fall, then in January. Still no news, but the organizer promised “an announcement soon”. “I am awaiting confirmation from a partner,” he explained, namely the government of Quebec. “We only have to secure small things, everything is going great. »
In addition to the 13 events over 8 days, the promoter imagines “four years of festivities” until the holding of the event which he would broadcast himself, which is not in the customs of the UCI. Anticipated budget: from 30 to 50 million.
The “priority” of the GPCQM, which will also organize the Beneva marathon in Montreal from September 23 to 25, remains the next two Grand Prix cyclists. After a two-year hiatus due to COVID-19, the two races will return to Quebec City (September 9) and Montreal (September 11).
“Exhausting”
During the pandemic, the NPO was able to survive thanks to emergency financial support from the four levels of government. “Without that, we wouldn’t be here. »
The team has been reduced to its simplest form, especially since the sale of the family businesses Serdy Media and Serdy Vidéo to Groupe TVA in 2018 no longer allowed for the sharing of services and employees.
“We were ten people, full-time and part-time, and we fell to four or five to stuff ourselves with a lot more work. In addition, you work and you put everything in the trash afterwards because in the end, the script doesn’t work anymore. It was exhausting. »
As in several sectors, certain expenses “have increased by 40%”. For example, rental cars are scarce.
The GPCQMs also lost a major sponsorship from Air Transat, which provided transportation for cyclists on a round-trip charter flight from Paris. “It hurts,” admitted Arsenault, who is working on an alternative.
PHOTO MARCO BERTORELLO, AGENCE FRANCE-PRESSE ARCHIVES
Wout Van Aert
After a trip to Belgium in the spring, he is hopeful of welcoming a peloton as strong as at the first ten presentations. “People are eager to come back. I think it’s because of the way they were treated, not just by the organizer, but by the crowd. They make it a priority. »
Belgian Wout Van Aert, one of the most spectacular cyclists on the planet, has already announced his intention to contest both events for the first time, revealed last month the Canadian Cycling Magazine. “More and more, the greatest runners want to hang this race on their record”, rejoiced Arsenault.
The big uncertainty is the impact of holding the World Championships a week later in Australia. On the other hand, the numerous UCI points awarded to Canada, a hot topic at the moment in the peloton, could encourage certain formations to land with their best workforce.
The national criterium, intended for up-and-coming female and male cyclists, will also return to Montreal on Saturday afternoon.
