MONTREAL – The president of the Quebec company Premier Tech, whose logo adorned the jersey of Hugo Houle during his historic victory Tuesday at the end of the 16th stage of the Tour de France, qualified “enormous” the fallout of the feat of the Sainte-Perpétue cyclist.
“The ‘exposure’ we received is incalculable. The Tour de France is broadcast live for four to six hours a day for three weeks. And it’s an event broadcast in 130 countries. It is enormous. So it’s a lot of visibility, and it reinforces our brand image. Beyond that, it’s the feeling of pride that binds all our employees together,” first mentioned Jean Bélanger, who took a few minutes to chat on the phone with The Canadian Press between two meetings on Wednesday in Paris. .
The businessman is at the head of a multinational specializing in horticultural products and industrial equipment present in twenty countries, whose head office is located in Rivière-du-Loup. Israel-Premier Tech is a Canadian cycling team registered in the Tour de France that relies on “local” talents such as Houle, Montrealer Guillaume Boivin and Ontarian Michael Woods.
“I was told that yesterday, in Rivière-du-Loup, at some point, when Hugo crossed the finish line, we heard screaming everywhere on the floors. Time stood still, everyone said: ‘Come see, come see’. Everyone was gathered in front of screens to watch the last kilometers. It was really huge. Really, ”said Bélanger, still on cloud nine.
Houle on Tuesday became the second Canadian cyclist, and the first Quebecer, to win a stage of the Tour de France, the most prestigious cycling race in the world. Steve Bauer had accomplished the feat before him, by taking the honors of the first stage of the Tour de France in 1988.
The day after this coup, Bélanger, like Houle, was still struggling to realize the extent of what had just happened.
“I’m just recovering from Hugo’s victory. It’s still very fresh, and again this morning I was talking with Hugo as he was heading towards the start line (of the 17th stage) and we were both still very excited. Hugo is still on a ‘high’ from his victory yesterday,” he said.
Bélanger also pointed out that his relationship with the 31-year-old athlete goes beyond a simple business partnership, and that Houle himself told him that he felt a feat was about to happen after his third place finish last Friday. .
“Hugo’s relatives knew something big was coming. Especially on a mental level, Hugo is very, very strong this year. On Friday, when we spoke after his podium, he said to me: ‘Jean, it’s a first stage, but I’m going to win one. I tell you, I feel it. I will win one someday. And three days later, he succeeded in doing so. I still have shivers. »
Bélanger said he will now join Houle’s loved ones at the finish on the Champs-Élysées on Sunday to congratulate his colt and participate in promotional events with him.
He then intends to organize a party in honor of Houle when he returns home, a few days before the Grands Prix Cyclistes de Québec and Montréal, which will take place on September 9 and 11.
“Yes, we are planning something when the team returns to America. We are going to organize something special to celebrate all this, at our offices in Rivière-du-Loup. The team runs to Maryland on September 4, returns to Quebec on the 5th, and since the race in Quebec is on the 9th, then we will organize something probably around the 6th. It might look something like an NHL player who brings the Stanley Cup back to his city. It will be worthy of Hugo, at the height of what he has just accomplished,” concluded Bélanger.
