The betting company PARI has entered into a sponsorship agreement with the Russian Biathlon Union (RBU). On July 19, at a joint press conference at the Rossiya Segodnya press center, the parties officially announced their partnership. The agreement is for several years.

PARI is actively working to increase support for Russian sports, and will now assist the Russian Biathlon Union in the comprehensive development of one of the most popular winter sports. Within the framework of cooperation, BC PARI receives the status of the title sponsor of the RBU. The company gets naming rights to major competitions under the auspices of the Federation. The PARI Russian Championship and the PARI Cup of Russia will be held under the brand’s commercial designation. In addition, the PARI brand will be integrated into the competition logo.

The brand’s symbolism will appear in the design of the tracks, on the start numbers of athletes and numerous television broadcasts from the scene.

Ruslan MedvedSEO PARI:

“We are happy to be involved in the development of biathlon in our country and are ready to help our partner, the Russian Biathlon Union, as much as possible. Biathlon is a popular sport that is loved by fans all over Russia, and together we will try to take interest in it to a new level. We hope to please the fans with interesting activities and events. I am sure that our partnership will become effective and mutually beneficial. The decision to cooperate was influenced by a combination of factors: the prospects for the development of biathlon, the recognition of athletes and the interest of players who follow their success, get involved in the game and actively bet.”

Viktor MaygurovPresident of the Russian Biathlon Union:

“After the successful performance of our biathletes at the Beijing Olympics and the good results that the Russian team showed at the World Cup, we have become confident that in the new season the RBU will have a partner among betting companies. We are very pleased that PARI has become the first partner of the Russian Biathlon Union in this industry in the history of Russian biathlon. I am sure that this is the beginning of a great and mutually beneficial cooperation.”